Sharing is Caring: The Importance of Sharable Content

No matter what division of business you’re in, the content that you produce should be exciting and eye-catching. The strategic placement of your words will show whether or not you are an expert in your field. Therefore, you must collect feedback from your clients, give them tips, and show them verbally how it’s done. The more feedback you retrieve, the more your clients will benefit you and your company as a whole.

In regards to shareable content, search engines such as Google will notice when your content is shared. For instance, every time someone in your audience shares a post from your organization Google is alerted that people are reading your content. This, in turn, gives authority to both your content and enterprise, while simultaneously increasing traffic from that content. 

The Breakdown:

Anytime you go on Facebook, one can easily observe certain content is shared by 5 people, liked by 30 people, shared by 5 more people after that, and the cycle never ends. Understanding and executing this content shareability ‘opens the floodgates’ for new viewers to your content. When people see content that they feel is meaningful, they’ll spread their interest with others and will keep coming back. Which is why you must also stay consistent. Customers search for consistency, and there is no good marketing strategy without consistency.

Additionally, to make your content more interesting to your audience, add video or graphics. The visual appeal increases the chances that your content will be shared. The title also adds significant value to the shareable content. The title must lasso in your prey, for example titles that leave people on the edge wanting to know more like “Take a look…” “Did you know” “Don’t let this happen when” will further draw in your customers.

The content you provide to your public must also be captivating and informative content. The more relevant the information is, the more valuable. Although, even as the times change, your content stays the same and if your information is in fact valuable to the reader, then it won’t decrease in value.

In conclusion, the power of social media and the power of you content combined is the backbone for shareability. 

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