How a Sustained Corporate Social Responsibility Effort Can Improve Your Brand Image

Corporate Social Responsibility (CSR) is an essential part of connecting your company’s brand image to your target public’s perception and intrinsic values. If your target public includes the all-important millennial vote, appealing to their altruistic sensibilities is important for purposes of persuasion. Implementing a sustained CSR effort within your organization also helps to humanize it to your target publics and stakeholders. Today, an organization must have a human approach to its operations and activities to make it memorable and appealing. However, creating CSR-based content is often challenging because companies think too big. Refining your messages for your content can result in increased brand loyalty and equity. Here are some suggestions for posting compelling CSR-related content.

Creating Content That Resonates

When considering which types of CSR-related content will be most effective for publicizing your company’s CSR efforts, think about its potential emotional appeal. Remaining cognizant of the impact the stories you publish will have should affect your content choices. Consider these suggestions when you’re thinking about ideas for content:

·  Try refining your messages by thinking small and focusing on the stories that have the most emotional pull

·  Humanize your top employees by highlighting their CSR efforts like volunteering and pro-bono work in unique and company-specific content.

·  Discuss your company’s partnerships with nonprofit organizations for mutually beneficial publicity.

· Try using case stories and testimonials about your company’s charitable work to enhance your company’s brand image.

By creating specific and relatable content, you’ll be able to connect with your audience and make them want to be a part of your company’s socially responsible efforts and culture.

Measuring Your Success

Yes, it is possible to measure the effectiveness of your socially responsible content. Try The Good Guide, which is a site that measures your content’s performance by viewing people’s ratings for your content’s environmental impact, health appeal, and social responsibility. B Corp specializes in rating the success of CSR efforts for small to medium-sized companies. Reviewing these metrics can help your company stay accountable for its CSR efforts, and it can help you gain insight into how your publics perceive your efforts. Also, JustMeans Insights helps you to evaluate your CSR efforts by comparing it to your competitors’ efforts.

Takeaways

It is crucial for a company’s reputation to create socially responsible content. In today’s marketplace, it is more difficult than ever to create brand loyalty and brand equity with an ever-growing sea of competitive choices. Implementing socially responsible content on your company’s website will help you gain an edge when competing for attention from altruistic millennials. Boost your company’s brand image by creating innovative, specialized content that resonates with your target publics and keeps them coming back. A sustained CSR effort could result in the positive brand image you’re looking to create. Stay tuned to Lionbridge onDemand’s blog for more insights.

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