In today’s increasingly volatile international climate, expanding your company’s crisis communications efforts globally is a necessity. As we continue to face terrorist attacks that affect us on a global scale, it has become even more important to prepare a crisis communications plan that has a global reach. Taking your crisis communications plan global is often as simple as following a few guidelines that can make a significant difference in the way your company will be perceived by its publics. Take the following suggestions into consideration when you’re preparing your international crisis communications plan.
Considerations for Making a Global Impact
It goes without saying that being prepared for a crisis beforehand is essential. Some might consider a pre-crisis communications plan less important that other priorities, but a cohesive plan could mean survival in the face your company’s worst nightmare. Selecting a team that includes in-country spokespeople will help your company communicate effectively with its various international audiences by helping to preserve context and tone of voice in your company’s messaging. Adapting your company’s key messages for global audiences can be challenging because context and tone can be lost if translations are done incorrectly. For this reason, it is a necessity to keep people who are fluent in your chosen languages in close contact in the face of a crisis.
Also, it is important to keep in mind that you might be communicating in different time zones when expanding your efforts globally. Keeping your publics updated on social media platforms will occupy much of your time, and it might take some juggling. It is always a good idea to keep all of your contacts close during a crisis because you never know who might be able to assist you in your effort to manage your crisis. Contacts who are fluent in multiple languages and who live in different time zones can aid you in communicating your message internationally. Always keep emergency contact information because you never know when it may be of use.
The Benefits of Social Media
Social media is the often most effective way to reach your target publics during a crisis, and it is important to keep the information flowing on all of your company’s social media platforms. Twitter, Instagram, and Facebook can help you inform your publics about facts and updates in a way that communicates urgency and shows you’re in control of the situation. By using social media to keep your publics informed about relevant news as it comes up, you help to de-escalate the situation. Use social media first as a method of communication, and use it as often as you can.
Communicating effectively during a crisis can be challenging, but you can reduce the hassle by coordinating a comprehensive crisis communications plan has a global reach. By taking your efforts global, you’re increasing your chances of maintaining a solid reputation for your company. In today’s uncertain international climate, doing everything we can to manage our reputations in the event of a crisis can only work to our advantage in the near and distant future. Stay tuned to Lionbridge onDemand’s blog for more marketing insights.