Understanding Mobile Platforms

In recent years, mobile applications have become a necessity in the everyday lives of your everyday person. Apps are now the new medium that revolutionizes customer service across all boards. Many more business are utilizing mobile apps to develop their brand image, engage and inform customers and provide services and utility.

The amount of mobile apps almost seem limitless. There are several means to develop an app that satisfies various company goals, objectives and budget concerns. Each method determines the breadth of reach, quality of the application, and price of development.

When deciding the best option for your company, keep in mind that building a mediocre app that compromises on quality is just as bad as not having one at all.

Specifically, Lionbridge leverages social applications such as Instagram, Facebook, and Twitter. Having these apps helps Lionbridge promote the company even further. For instance, the Instagram app helps convey the company culture and atmosphere that surrounds the Lionbridge environment. There are several pictures of current employees that demonstrate their attitudes and accomplishments. When clients see these images they automatically feel a stronger connection with the employees of the company, and have a desire to join the team.

As for Facebook and Twitter, these two platforms promote our translation business as a whole. Oftentimes, there are articles relating to translation, globalization, localization etc. that are shared consistently throughout the day. The method of sharing articles and posts allows the Lionbridge name to spread, establishing ourselves as a thought leader in our industry. Additionally, these two social media platforms help people understand the concept of our business and how each component works, from the linguists to the sales representatives.

The reason why more people are being drawn to mobile platforms in general is because of the simplicity, mobility and cross generational aspects that are utilized online. Everything online is easy-access since most companies are now online and every person has a mobile device on them at all times. Furthermore, both older generations and younger generations are more inclined to use mobile technology. Research has found that older people appreciate that it’s easy and visually oriented, and younger generations find it more versatile.

Staying on top of mobile technology trends is especially important if your mobile strategy is going to have an impact on the widest audience possible. 

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