Where in the World Should I Localize?

Posted by Sophia Barnhart

As your company embarks on the journey of global expansion, pinpointing your target markets can be a complex process.

Of course, knowing which countries to start business requires quite a bit of in-house reflection. What are your company’s priorities, and how do those values translate to the markets you want to enter? Overall, there are some general qualities to consider when scanning the map for potential business partners. For example, it’s important to evaluate which country’s markets and GDP are doing well, as well as which languages are most prominent so that your translation efforts are effective and efficient. Before you implement your localization strategy, check out my own research findings, summarized in a concise and informative infographic!