Posted by Jamie Faulkner
If you’ve ever run a business, written a book, created a website, blog, app, or really anything you’re trying to sell, you know that the reviews can make or break it. Products, services, businesses, books and movies all depend on customer reviews to get their name out there in the world. A good review on Yelp or Google can help you rise to the top – and a bad one can make your business come crashing down. At the very least, these reviews can damage your ego and drive you a little bit nuts.
Studies have shown that one of the most important aspects people look for before they buy is “social proof.” Customer reviews and testimonials are one of the first things people look at when shopping online—and they want to see it right there on your homepage. The old adage “out of sight, out of mind” says it all. If you don’t put those positive reviews out there where your customers can see them easily, they won’t see them, and they will be less likely to buy your product or service.
Ok, you get why positive feedback is important, right? But what does that have to do with a translation services company?
Lionbridge OnDemand does a lot more than translations. We’ve already told you about our technical illustrations, and you know we can translate into over 250 languages, but did you know that we do website and app testing?
That’s right—before you put your digital media on the global market, come over to Lionbridge to make sure it really works. After your content is translated, make sure your website or app lives up to your standards. We will figure out the bugs and localization mistakes before your customers do, so they don’t find things like this:
If you don’t test your translation, you might end up with a disastrous website like Taco Bell. And if you don’t get the translation and localization right, your customers will notice. And in today’s day and age, they won’t just tell their friends about their bad experience – they’ll also Tweet about it, Instagram it, post it on their Facebook walls, post a negative review on your site, on Google Play, the App Store, or on Yelp. Learn from your competition and get the good reviews your business needs by getting your site or app tested before it goes on the market.
Are you ready to translate, localize, and test your website or app? We’ll get it all done for you at Lionbridge onDemand.