The Case for Website Localization

If you run a business with a digital presence, one of the most worthwhile investments you must make is the creation of multilingual versions of your website. By making web content and messages available across a wide variety of languages, a global reach will be extended to those who could not previously understand or identify with your brand and content.

72% of internet users are not native English speakers

Only 20% of non-native English speakers are comfortable with English-only website access and customer support

Features of a Multilingual Website

  1. A multilingual website with keywords available in languages other than English expands online visibility
  2. A multilingual website with culturally-sensitive content and messages strengthens global brand image
  3. A multilingual website will close in on the 72% of internet users who are not native English speakers therefore intensifying global accessibility
  4. A multilingual website is a cost-effective marketing tool

Benefits of a Multilingual Website

  1. Expanding online visibility means opening communication with a wider international audience which in turn drives increased returns on multilingual search queries for your business
  2. Strengthening global brand image is achieved by appealing to a greater market of customers in their own language so your messages do not get “Lost in Translation;” a multilingual website ensures your brand is delivered in the correct context while avoiding costly misinterpretations
  3. Intensified global accessibility is a competitive advantage for your business; generating content and messages that non-native or non-English speakers can understand over your competition builds trust- a necessity to securing valuable loyal lifetime customers
  4. Investing in multilingual website translation is a cost-effective option for your business; an impressive return on investment is available to be harnessed from a loyal, lifetime customer who is less costly to acquire than a one-time customer

The world is becoming smaller. A phrase we hear a great deal, but there is truth to it. In order to compete in today's noisy and crowded international markets, you need to change the way you communicate with the world. 

Learn more about Lionbridge onDemand Website Localization capabilities here. Or contact us to get a free quote or free consultation from a Lionbridge onDemand expert.