If you run a business with a digital presence, one of the most worthwhile investments you must make is the creation of multilingual versions of your website. By making web content and messages available across a wide variety of languages, a global reach will be extended to those who could not previously understand or identify with your brand and content.
72% of internet users are not native English speakers
Only 20% of non-native English speakers are comfortable with English-only website access and customer support
Features of a Multilingual Website
- A multilingual website with keywords available in languages other than English expands online visibility
- A multilingual website with culturally-sensitive content and messages strengthens global brand image
- A multilingual website will close in on the 72% of internet users who are not native English speakers therefore intensifying global accessibility
- A multilingual website is a cost-effective marketing tool
Benefits of a Multilingual Website
- Expanding online visibility means opening communication with a wider international audience which in turn drives increased returns on multilingual search queries for your business
- Strengthening global brand image is achieved by appealing to a greater market of customers in their own language so your messages do not get “Lost in Translation;” a multilingual website ensures your brand is delivered in the correct context while avoiding costly misinterpretations
- Intensified global accessibility is a competitive advantage for your business; generating content and messages that non-native or non-English speakers can understand over your competition builds trust- a necessity to securing valuable loyal lifetime customers
- Investing in multilingual website translation is a cost-effective option for your business; an impressive return on investment is available to be harnessed from a loyal, lifetime customer who is less costly to acquire than a one-time customer
The world is becoming smaller. A phrase we hear a great deal, but there is truth to it. In order to compete in today's noisy and crowded international markets, you need to change the way you communicate with the world.